Among the many things in life that divide us, this is about the one thing that conjoins us—food, and it’s sublime power to bring us together. 

Food has the power to evoke the memories of our most cherished meals and the people we shared them with–in this campaign, it’s very much the building block of life.

The films are designed to mimic real memories–each nonlinear and thoughtfully detailed, blending still and moving images to create a tapestry of fragmented moments that come together to complete a recovered image.